Hot Consumer Trends for 2014
Consumer Affairs’ Mark Huffman reports on the hottest consumer trends we can expect to see emerge this year…
Ann Mack, Director of Trendspotting at JWT, a global advertising agency, has spent the last eight years identifying what’s hot and what’s not. She says 2014 won’t bring abrupt changes but rather an evolution of trends that began in 2013 or earlier.
In 2013, for example, 3-D printing – a process that creates actual clones of objects, not just paper copies – began to gather critical mass. However, these machines are still very expensive. Not to worry, major retailers will begin heavily marketing do-it-yourself 3-D printing at their locations.
“You’ll see more retailers offering hubs for these 3-D printers because not everyone will be able to afford them,” Mack predicts. “UPS, for example, is offering these printers at some locations for start-ups and entrepreneurs to use to create models and prototypes.”