Class Actions, Consumer News, Deceptive Advertising

Bayer One-A-Day Multivitamins May Not Be as Healthy as You Think

Bayer One A Day Multivitamins class action lawsuit
Posted: August 27, 2014 at 9:05 am   /   by   /   comments (1)

This isn’t the first time that Bayer, the maker of multivitamins such as the One A Day brand, has been under scrutiny for making questionable claims in its marketing and advertising about the positive health effects of its products. But it’s happening again, and nonprofit and consumer advocacy groups are calling out the vitamin-maker for continuing to push messages that they say are unproven and even damaging to consumers’ health.

Back in 2007, Bayer paid a $3.2 million fine over questionable weight-loss claims for One A Day. Then in 2009, the Center for Science in the Public Interest (CSPI) filed a complaint against Bayer for allegedly making false claims that Men’s One A Day multivitamins can help reduce the risk of, or prevent, prostate cancer.

Most recently, Bayer’s claims that its One A Day multivitamins “support” breast, eye, and joint health, as well as physical energy, immunity, healthy blood pressure, bone strength, and metabolism are under attack by the same consumer advocacy group, CSPI. The organization says Bayer is making these claims based on inconclusive evidence. At issue, they say, is that making claims like this based on the mere presence of vitamins, such as B, C, and E, is causing consumers to interpret their messaging of “supports breast health” as “prevents breast cancer,” for example.

“By positioning One A Day as a preventive for breast cancer, heart disease, and other conditions, Bayer is thumbing its nose at the Food and Drug Administration, the Federal Trade Commission, and a dozen or so state attorneys general — continuing a decade-long spree of irresponsible and sometimes felonious behavior,” CSPI litigation director Steve Gardner told ConsumerAffairs.com last year. “There’s nothing wrong with selling — or taking — a daily multivitamin. But you can’t sell something you can’t deliver.”

Do you have a story to share about Bayer?

If you’re a New Jersey resident who purchased Bayer vitamins based on the belief that they would help improve your breast, heart, eye, or joint health, or provide other health-related benefits as described above, we would like to speak with you about it.

Contact us by completing the form below.

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Learn more about the Bayer issue:

CSPI: “Bayer to Face Lawsuit Over One A Day Disease Claims”
Consumer Affairs: “Can One A Day Multivitamins Prevent Disease”
AboutLawsuits.com “Men’s One-A-Day Multivitamin Lawsuit Filed Over Prostate Cancer Claims”

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  • November 26, 2015 at 12:47 am Victoria Garcia

    This is all too common with vitamin companies. The FDA does not require any testing of nutritional products so it is common for vitamin manufacturers to avoid the expense of submitting their vitamins for FDA approval. Vitamins are not drugs, they are considered a supplement or food. You don’t have the FDA approve an apple for example so vitamins mainly fall under a food type category.

    However, companies do have the choice to proof to consumers that their product is safe and effective. Safe that it does not harm anyone and effective that the nutrient did get absorbed. Unfortunately, most manufacturers don’t have ‘any’ scientific studies on their vitamins leaving the consumer without proper nutrition. For example, if you take a calcium capsule to supplement your calcium intake, you expect your body to absorb and nourish bones, teeth, etc. and you would not expect to have a calcium deficiency. But…. if the calcium you took is one that cannot dissolve to be absorbed in your system, are you taking any calcium? The answer is ‘yes’ but you might as well have taken a placebo making you ‘think’ you took your calcium for the day. This is all too common with vitamins and even the largest of companies often times fall short of documentation and research on their products. Definitely, almost all manufacturers do not have any published scientific studies to proof that their blend of nutritional products work. This would go far beyond any FDA requirement and its is costly and risky to perform. A scientific study gets published to the scientific community for critique and creates a potential PR issue.

    Victoria Garcia

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